Yvonne McCormick
Branding Strategy
Visual Identity Systems
Brand Toolkit
Go-To-Market Assets
about this project
Creating the right impression for a new, Black-owned bank in Columbus, Ohio, was an important, timely, and relevant project for Be Brand and the Columbus community. Forming a visual foundation that offered Adelphi Bank a strong infrastructure for future communication campaigns became an essential element in the design process.
We interpreted qualitative market research into a clear visual brand messaging and partnered with content storytellers* and market researchers to create a brand identity that engaged financial backers and resonated with Adelphi’s customers.
