Philosophy 

I go beyond the visual and challenge my clients to ask themselves: “What is your true passion?” “What brings you fulfillment and how and why will your product or service bring passion and fulfillment to others?”

I was born in North Pole, Alaska, and have led cross-industry initiatives for some of the largest brands in the world, from non-profit, to corporate, fashion, and media. In my career, I established company hubs in Russia, Germany, The Kingdom of Saudi Arabia, the United Arab Emirates and beyond.

My experience across multiple disciplines and industries, especially in visual operations, has helped me approach building brand identities from a more strategic and holistic perspective. I firmly believe that to engage and resonate with your audience successfully, you must not only communicate a powerful story but also create an unforgettable experience.

"As a brand, just standing out should no longer be the goal. The goal should be to share experiences, connect people, and maybe spark a bit of joy in the process”